About us: From The Bay Area to Bourbon Country
The Content Canvas opened in early 2016 when Kathleen relocated from the Bay Area to Bourbon Country. She had spent the past two years in San Francisco as the Director of Marketing for a startup called Visually. Prior to that, she managed marketing for companies in the healthcare technology industry and corporate event technology spaces.
So when the startup was acquired, she and husband Scott left San Francisco to return back east and found themselves in Louisville, Kentucky, closer to family. Living next to the Bourbon Trail certainly didn’t hurt, either… (Cheers, y’all!)
But what was the next chapter?
Kathleen soon realized that growing startups and established businesses shared a common challenge: they need goal-focused marketing that speaks from the soul of their brand and addresses the real challenges of today's businesses: standing out from the crowd, creating a connection with your audience, and ultimately: generating revenue.
But, the options for growing businesses to get amazing marketing resources leave quite a bit to be desired...
Born from a time when marketing was only about branding and creative, agencies are expensive (cha-ching) and often lack a focus on how their work will impact your bottom-line.
W-2 employees that are talented and experienced are expensive (FICA, y’all!)… and no marketing budget is infinite, especially not for a growing business.
Finding quality freelance talent is HARD.
Your neighbor’s nephew may know his way around Photoshop, but just because you can make Easy Mac doesn’t make you a chef.
So, it was clear that businesses of all shapes and sizes need a tried-and-true content partner who can help them create content that'll make a big (cost-effective!!) impact on their growth.
Kathleen had found her “why” and came up with a new model to solve for the content challenges of today's businesses.
That’s how our studio, The Content Canvas, was born.