From The Bay To The Bluegrass
The Content Canvas opened in early 2016 when Kathleen relocated from San Francisco to Louisville, Kentucky.
After spending two years in San Francisco where she was the Director of Marketing at Visually (since acquired), she and husband Scott were ready to move on to a new chapter. Her passion for helping high growth startups, SMBs and tech companies develop and scale marketing and sales programs was alive and well. Her enthusiasm for city life, not so much.
So, they packed up the house and family cat, Uncle Sammy, and made the 2,330.8 mile journey to Kentucky.
She continues to work with Bay Area companies from Louisville, where the day-to-day is more bluegrass and horses than Karl the Fog and Muni buses.
The studio's mission is to bring high growth marketing and sales strategies and small-batch, premium content to your company.
Meet The Studio:
Not An Agency; Not A Marketing Firm
The idea to build a marketing and sales studio originated from the specific need that Kathleen felt in previous in-house marketing leadership roles.
The objectives and projects that she and her team needed help with weren't a match for the skill sets of a creative or advertising agency. And, the hassle of working with a typical marketing firm outweighed the potential benefit.
What she needed was an elastic resource with an agile, practical approach to helping accomplish the day-to-day needs of today's marketing and sales organizations. She needed a content partner that wouldn't just write fluff to hit a word count but someone who could provide well-researched, carefully articulated, valuable content - regardless of the subject matter.
So when she left the role of in-house marketer, she decided to create the exact resource that would have benefited her the most: a marketing and sales studio.
Today, she works with a small studio of highly-skilled creatives to create pixel-perfect content and strategy for high growth companies. She also consults for a limited number of clients.